2: Target Client and Consumer

The main consumers for this product are people with high performance smart phones or other USB charged devices that require a lot of battery. For example, an iPhone/iPod or an android phone or tablet. All these USB devices lose battery in 4 – 5 hours. This product can only be used with USB charged devices so the customers for this product need to have at least one USB charged device. The consumers will be between the ages 10 to 90 because not many people below the age of 10 have a lot USB devices and people above 90 are old and will not be able crank the device properly or well enough to produce enough energy. Anyone who can afford a smartphone, mp3 player or other USB devices, can afford this hand crank charger because it will only cost between $10 to $15. It is aimed at middle-class and workers who would benefit from saving electricity and also to people who prefer to be more eco-friendly. Currently, it is estimated that over a billion people own smartphones all around the world. In addition to this, there are thousands and thousands or tablets and mp3 players that are used by people. Here are some statistics about smartphones and tablets around the world:


Infographic (click to enlarge)

The people with all these devices are the potential consumers for this product. All of these consumers will have lots of benefits by using the pocket USB device charger. Some of them are:

  • A USB charged device could be charged anywhere
  • The consumers’ electricity bills would be reduced
  • The consumers would be helping the environment
  • The consumers would be able to use their devices with having to fear running out of battery.
  • A camera could be charged during a trip.
  • The consumers could listen to music while charging their mp3 player.

From the use of the pocket USB device charger, there will be different effects on different things for example:

  • On the economy:

Even though it would not seem like it, there would be a negative effect on the economy of the companies that produce chargers or portable battery-pack chargers. These chargers also have a price and are sold separately on many occasions. The companies would have a smaller profit because there will not be need of a battery-pack charger when you can use the pocket USB device charger. There would also be a negative effect on the electricity companies because the pocket USB device charger cuts down electricity costs. Phones and other mobile devices are charged using electricity from the wall socket. If people start using something like the USB device charger, then the devices would not be required to plug into the wall sockets for charging, hence, using less electricity.

While companies would have negative effects on their economy, the consumers’ economy would improve. They would be able to charge their devices without electricity, saving hours of electricity usage every day and decreasing bills.

In my opinion, there will be a bigger positive effect on the economy then negative because I look at it from a consumer’s point of view. But for other people, the effect depends on the point of view that they are thinking about it from. For example, from a charger making or battery-pack making factory worker’s view, it would be a negative effect because companies are a bigger group and a lower demand of the product would result in bad economy, which might mean a decrease in salaries or loss of jobs. An example can be seen in China, a lot of solar panel companies are going out of business or are in debt because of low demand and pricing. But while this has a negative effect for factory workers, from the consumer’s point of view, by using the pocket USB device charger the consumer’s economy will improve because it saves electricity, decreasing bills.

  • On the environment:

The environment may also have many effects on it due to the use of the pocket USB device charger. A positive effect would be that electricity would be saved. Saving the electricity means that less fossil fuels are burned to make that electricity, which will decrease pollution. Another positive effect is that fewer batteries are used. When fewer batteries are used, then fewer batteries are also thrown away. This also reduces pollution. Batteries contain harmful chemicals like Lithium and Cadmium; these metals are reactive and are often disposed of like any other waste. Even though there are these positive effects; there are also some negative effects on the environment. For example, metals and other chemicals are used to make this. Electricity is required to mine, refine and use the metals. The chemicals produce waste, sometimes even radioactive, that is thrown away, polluting the air, water and earth. An example is France, only 16% of batteries are recycled there, which means 84% of the batteries are disposed of in land fills and dumps in the environment. Even though the resources are used up in making this product, in the long run, it is saving them. It is like an investment; spend some money, to get a greater amount.